SITE PLANNING WORKSHEET

COMPANY INFORMATION
Name of Company:
Site(s) and domain name(s):

TECHNICAL SITE INFORMATION
Internet Service Provider (ISP):
Host Address: (FTP)             (Telnet)
Username/Password:
ISP Address:
 
Technical Support Phone:
Technical Support Email:

SITE DESIGN ELEMENTS
Please summarize the structure of the site. Estimated No. of Pages?

Do you have a company logo? If so, please include.

Color palette. If you know RGB/CMYK values, please provide.

Photos and Graphics. Do you own your own graphics and materials? (You must have the proper licenses for any photos and graphics that will appear on your site.)

Multimedia Desired (ie. Flash, Quicktime, etc.)

Data Gathering (ie. web forms, databases, languages)


CLIENT SURVEY

TARGET AUDIENCE
What type of audience will your site be aimed for? Other companies? Mature audiences? Will it be your current profile? New market?

What are your primary and secondary goals that you wish to achieve with your site?

What will be the key reasons why people would your choose your company over your competitors?


CURRENT BRAND/COMPETITION
How is your company perceived? Describe how your company should be perceived.

List any site URLs, ie yahoo.com, that you find appealing? Any competitor sites?

DESIGN ELEMENTS
Do you currently have a marketing campaign? Is it effective? Should a new identity be established?

What type of site will it be? Online marketing brochure? E-commerce? Community?

CONTENT INFORMATION
Is there existing marketing content and information to be placed on the site?

How often will the site be updated?

TECHNOLOGY/PLATFORM
What is your target platform (ie. Unix, Windows)?

Do you have existing technologies that will need to be modified and adapted for Web usage?

Is there a time limit or deadline for the project? Are there budget constraints?

Estimated budget for project.