I used to think search engine marketing (SEM)/search engine optimization (SEO), was simple to implement. I mean just insert good meta tags, submit a google sitemap file, use table-less designs and have many sites link to your website — and lo and behold, your rankings would improve.

As I begin my journey down the rabbit hole better known as Search Engine Marketing, I came to realize I was only scratching the surface. I will do my best to describe my findings and post them here. Stay tuned!